Website Development

PLACING YOU AND YOUR BUSINESS AT THE CENTER OF THE UNIVERSE

A Structural Foundation

Website development is like any kind of construction: it requires structural and foundational development. Areas of development range from design and content to coding and markup. But Content Management Systems (CMS), the middle ground between designers and databases, lay foundations of code so we can focus on creating beautiful design and effective branded content. Further, about 60% of websites with a known CMS use WordPress, which is one of the reasons we focus on WordPress.

All businesses can benefit from good website development. Our Content Marketing page explains how site content reinforces SEO, these being among the services we offer here at ioCreative. Our User Experience, Taxonomy, and SEO services act as blueprints for site content and ensure that you can witness high rises in your business’ search results position, which translates into conversions and sales.

User Experience: A Pinnacle of Human-First Achievement

The term “User Experience” (UX) famously applies to all consumer products. It’s the matter of whether people can easily use something, and also whether they’d even want to try. Website UX requires analysis and creativity in equal measure.

Website UX takes customers, competitors, and strategy into account before determining the direction site content should take. This requires intuition on how users interact with websites. Analytics tools (such as Google Analytics) additionally provide data on customer and competitor behavior. Other measurables include mobile-friendliness and page speed. User visits to a web page last only 10-20 seconds on average, so good UX tangibly counts toward constructing desirable user-website interactions.

Another dimension of UX concerns visual design. Site content should catch targeted viewers’ eyes in addition to subtle cues in market conversations. With good UX, users should intuitively know where and how to find information, and have incentives to do so. Simple and direct navigation options, color-coded links, balanced whitespace and image use, compelling headlines and calls-to-action, and pleasing color schemes all work together to invite user interactions with web sites.

Implementing these UX techniques requires familiarity with a CMS. It requires thinking carefully about the design so that users won’t have to. Our services integrate UX on all levels of web development: from the floorplan of WordPress wireframes to the decoration of graphic design and copywriting. When prospective buyers can traverse a site intuitively, they go from user innocence to user experience.

The Other Science of Taxonomy

Taxonomy, the labeled categorization of site content, is the gateway between UX and SEO. If you’ve ever seen “tags” or “quick links” on a web page, know that you’re seeing taxonomies in action. Complementing the main navigation, a taxonomy’s pathways let users seek content by type (video, article, podcast, etc.) or topic. This can hook them onto your site’s content, making them likelier to buy, subscribe, or raise awareness.

Taxonomies also convey content relationships to search engines through metadata that users don’t always see. CMSs automatically input some metadata such as dates and content types, but designers can input others such as meta descriptions and alt text. Those metadata are prime grounds for keyword integration, improving your website’s SEO.

Developing taxonomies means nesting content in categories and subcategories, an elaborate hierarchy whose quality matters more than its completeness. Our services can be a thread through this labyrinth. We build taxonomies according to your particular goals and our unparalleled work on the information architecture underlying the site. No Latin required, sans “lorem ipsum.”

Other Services

At ioCreative, we supplement web development, branding, and SEO with several other services. Philosophers say that “supplement” means either completing a thing or adding something extra to it, and we agree with this definition. Depending on your business’ needs, consulting us on the services below can be a wise choice.

Email Marketing: Not Just Saving on Postage

Email marketing is quite simply advertising by email. It requires a list of customers’ email addresses and preferably their permission, since users favor emails they have opted into receiving. Websites’ sign-up forms benefit from offering incentives such as free trials, and messages benefit from a personable tone. Email marketing has a high ROI and lets businesses directly update users on new information and encourage immediate actions from them. But the average user receives 121 emails per day, so campaigns must stand out. If you decide that rewards outweigh risks, we can stamp out the difficulties.

Social Media Marketing: Following Advice

Social media marketing (SMM) is increasingly relevant. Our Local versus National SEO page explains that SMM can emphasize national businesses’ uniqueness and local businesses’ community ties. However, it requires understanding of your goals, audience demographics, social media platforms, and the platforms’ built-in analytics. That much complication can feel like squaring the social circle. As SMM is essentially offsite content marketing, we can help make eminently likable — and effective — social media campaigns.

Pay-Per-Click: Paying (for) Attention

Pay-per-click (PPC) advertising involves paying for search engine ad space every time someone clicks your ad. Search engine tools such as Google AdWords make this possible by letting businesses bid on keywords. With its emphasis on keywords, and copywriting that compels users to visit your landing page, PPC is a more expensive SEO and typically less effective, though it does have its place in an overall marketing strategy. If you are wondering if it’s worth the investment, we can manage it all and help you find a strategy that "clicks."

Reputation Management: Truth Setting You Free

The term “reputation management” originated in PR, but has broader importance in our digital age. Online, it means being the first source of information on your business in search results and addressing criticism tactfully. Managing constructive criticism can improve your business and its reputation, but some online criticism is destructive or even libelous. We can direct you to reputation management experts who can tell the difference and devise solutions. There will be no need to tilt at rumor mills.

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